TikTok Through the Diffusion Theory
TikTok is a social media network platform for creating and sharing short videos, similar to the former app known as Vine. The app is commonly known as the "ultimate time killer and very addictive because it never runs out of content" (Middletown). The Diffusion of Innovations Theory was created by communications professor, Everett Rogers, which explains the rate at which technology is adapted and why. There are five established adopter categories including Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Diffusion of Innovation Theory Bell-Curve Innovators: TikTok began in a solid position as Vine, the popular app known for short videos was being shut down. This gave TikTok a target market that required little to no effort to get them to download the app and begin using it. Early Adopters: Those that first downloaded TikTok in 2017 after the platform U.S. video app Flipgram and lip-syncing app Musical.ly Early Majority/Late Majority: I decided to gr
